About us

We're building the booking platform we wish existed.

One platform that handles the admin so you can focus on the work you're actually good at.

Running a service business is hard enough without your tools making it harder. We watched owners we knew spend hours every week on things that should have been automatic — texting back-and-forth to confirm appointments, chasing no-shows, forgetting to follow up. The software that existed was either built for enterprise teams or stripped-down and frustrating to use.

So we built yobookit. We started with the basics — a clean booking page, automated confirmations, a simple way to manage staff availability — and listened carefully to the businesses that started using it. Every feature in the product today was asked for by a real salon owner, yoga instructor, or consultant who needed it to run their day.

We're a small team with a straightforward goal: make running a service business feel less like running two businesses at once. We're not trying to be the biggest platform — we're trying to be the most useful one for the people who depend on it.

What we stand for

Customer-first

Every product decision starts with a real conversation with the people using yobookit every day.

Simplicity

If a feature requires a tutorial to understand, we go back and redesign it.

Reliability

Your clients depend on your booking page being available — so we take uptime and stability seriously.

Transparency

No surprise charges, no locked features, no fine print. What you see is what you get.

The team

Alex D.

Alex D.

Co-founder & CEO

Former operations manager for a regional spa chain; built yobookit to solve the exact problems he dealt with daily.

Jamie L.

Jamie L.

Co-founder & CTO

Full-stack engineer with 10 years of SaaS experience; previously led platform engineering at a booking startup.

Morgan T.

Morgan T.

Head of Customer Success

Spent five years running a fitness studio before joining yobookit; knows firsthand what breaks when your booking system goes down.

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